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Farmers’ Market Finds Success During Unprecedented Times

August 11, 2020 By marketeditor

By Madeline McCarthy

Photo by Pattie Garrett

Normally, farmers’ markets are a space for customers to interact with their local food producers and community, sipping iced drinks while watching musicians play. But in the age of social distancing, making that gathering happen is impossible.

On March 20th, Governor Cuomo declared farmers’ markets essential businesses. Local food vendors were allowed to sell their products as long as they followed certain requirements, such as limiting the number of customers at their tables and changing the presentation of their stalls in order to encourage social distancing.

Fast forward nearly half a year, and our vendors have settled into the new way of doing business. We caught up with some of our vendors to see what this means for them, and noticed a trend: for many, the coronavirus has all but slowed down sales.

Feathered Antler, photo by Pattie Garrett

“My sales have been up 200%,” states Christophe Robert, a local meat producer who runs Longlesson Farm, as he chalks “sold out” next to another one of his products. He notes that since markets are outside and enforcing social distancing, more customers feel at ease. Robert continues, “Customers know that it’s only one person who’s touched the packaging, it’s not a big store where you don’t know where the product has been before it landed in your hands.”

In an effort to maintain these safe production lines, vendors have changed their displays to allow for more visual browsing.

“Usually, I have more of a built up display, but now I make sure everything is spread out and visible, so [customers] don’t have to pick it up in order to admire it,” says Gretchen Tisch, artist and owner of Feathered Antler. She believes that the alterations have changed shopping behaviors, causing customers to make more instant decisions about the products they purchase.

The Food Florist, photo By Eric Jenks

One concern has arisen for vendors that work with outside businesses. When chatting with Trisha Nussbaum from the Food Florist, which specializes in pre-made meals, she mentions that it became harder to acquire raw ingredients, encountering a chicken, pork, and beef shortage due to COVID. Though this has slowed down their production, it hasn’t slowed down their order demands.

“For us, we’re just doing what we always have, but with more ovens,” she summarizes with a laugh.

 

This week’s recipe: Boston Butt with Gravy

Filed Under: Featured Article, homepage feature, News Tagged With: coronavirus, COVID-19, Feathered Antler, Longlesson Farm, The Food Florist, vendors

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Market days are some of the best days and we are h Market days are some of the best days and we are here for it from 9 AM to 1 PM this Saturday at High Rock Park.  This week is extra special as we celebrate the Pumpkin Fest. 

Here's the schedule:

9 am to 1 pm Saratoga Farmers' Market
11 am to 1 pm Pumpkin Painting
11 am to 4 pm Giant Pumpkin Festival

Learn more here: https://www.saratogafarmersmarket.org/celebrating-fall-at-the-8th-annual-pumpkinfest/

This is a collaborative effort with Saratoga County Chamber of Commerce and @saratogacitycenter 

#saratogafarmersmarket #saratogafarmersmarket🔆 #shoplocalsaratoga #supportlocallygrown #supportlocallyproduced #saratogapumpkinfest #giantpumkinfestival
We are also hosting a children’s pumpkin paintin We are also hosting a children’s pumpkin painting event from 11 am to 1 pm for ( $8 donation). The Saratoga Farmers’ Market is a 501(c)3 and these small fundraisers help to support our free educational programming, intern program, emergency farm fund, etc 

Our activities are in conjunction with the Saratoga Pumpkin Festival this weekend - Saturday, September 23rd!

What’s happening?

Saratoga Farmers’ market 9 am to 1 pm

Saratoga Pumpkin Festival 11 am to 4 pm

This is a free family event that starts at the Saratoga City Center parking garage on High Rock Avenue and continues down to the Saratoga farmers Market.  This is a community collaboration with the Saratoga county chamber of commerce, Saratoga Springs city center and the Saratoga Farmers’ Market.

We look forward to seeing you Saturday!

#saratogafarmersmarket #saratogafarmersmarket🔆 #saratogapumpkinfest #saratogapumpkinfestival #giantpumpkinfestival #giantpumpkinfestival2023
We love market days! Our vendors are really some We love market days!  Our vendors are really some of the best people … and so are our customers.

The Saratoga Farmers’ Market is not only a great place to grab everything you need for your weekly shopping.  It’s a place where you get to have conversations and meet the people who grow your food and make the products they offer. 

It’s more than shopping; it’s an experience!  So come down and experience the market today … we are at High Rock Park from 3pm to 6pm.

#saratogafarmersmarket #saratogafarmersmarket🔆 #shoplocalsaratoga #shoplocalsaratogasprings #supportlocalfarmersmarkets
The Saratoga Pumpkin Festival is this weekend Satu The Saratoga Pumpkin Festival is this weekend Saturday, September 23rd!!!!

What’s happening?

Saratoga Farmers’ market 9 am to 1 pm

Saratoga Pumpkin Festival 11 am to 4 pm

This is a free family event that starts at the Saratoga City Center parking garage on High Rock Avenue and continues down to the Saratoga farmers Market.  This is a community collaboration with the Saratoga county chamber of commerce, Saratoga Springs city center and the Saratoga Farmers’ Market.

We are also hosting a children’s pumpkin painting event from 11 am to 1 pm for ( $8 donation). The Saratoga Farmers’ Market is a 501(c)3 and these small fundraisers help to support our free educational programming, intern program, emergency farm fund, etc 

We look forward to seeing you Saturday!

#saratogafarmersmarket #saratogafarmersmarket🔆 #saratogapumpkinfest #saratogaevents #fallinsaratoga #giantpumpkinfestival

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