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Goodway Bakery offers freshly baked goods with a purpose

September 15, 2020 By marketeditor

By Julia Howard

Goodway Bakery has been baking a variety of cookies, cakes, pies, and brownies in Troy, New York for over 40 years. However, the bakery’s roots dig deeper than a passion for sweet confections explains Goodway’s marketing manager Danielle Croley.

“My uncle started the business in 1979 as a fundraiser to offset the cost of educational opportunities for African American students,” explains Croley. “ When you purchase one of our delicious, made-from-scratch products, your contribution is an investment in the education of our youth.” Several hundred students have benefited from Goodway Bakery’s efforts to date.

This purpose became known as the Founder’s Choice Scholarship program and has helped bring Goodway Bakery’s confections across the country as organizers use Goodway’s baked goods to fundraise in various cities and states. Through this exposure, Goodway Bakery’s products have made a reputation for themselves. The bakery’s notable cookies, cakes, brownies, and pies have become sought after nation-wide.

Goodway Bakery’s product line shifted about 10 years ago when their head baker traveled to the Caribbean islands. While there, he developed a passion for Caribbean cuisine, namely rum cakes. Today, rum cakes have become Goodway Bakery’s signature product. They bake 8 different flavors of rum cakes in various sizes and even offer gluten-free options.

“Our baked goods are made fresh daily and contain no added preservatives or artificial ingredients,” says Croley. She attributes the quality ingredients including Madagascar vanilla and Bacardi rum to the popularity of their products. The rum cakes, in particular, have an excellent shelf life and stay moist and delicious for 2-3 weeks at room temperature making them excellent gifts and party favors.

Since COVID 19, Goodway Bakery has made yet another shift; from traveling the country to pursuing a more local customer base through farmers’ markets. Their variety of sweet, moist rum cakes, as well as macaroons, cookies, brownies, and pound cakes, can be found at several regional farmers’ markets.

“We love being a part of the Saratoga Farmers’ Market,” states Croley. “The farmers’ market has been a wonderful experience for us and we enjoy connecting with our customers now that traveling to fundraisers and food shows has become difficult,” she explains.

Online ordering through their website is also a convenient way to acquire their famous cakes. Goodway Bakery has shipped its goods worldwide; even to Australia. For local shoppers, Goodway Bakery can be found every Saturday at the Saratoga Farmers’ Market.

All photos provided by Goodway Bakery

This week’s recipe: Goodway Caribbean Rum Cake Sundae

Filed Under: Featured Article, homepage feature, News Tagged With: baked goods, cake, Caribbean, Goodway Bakery, Goodway Gourmet, rum, rumcakes, Saturday, vendor profile

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We are here today! Amazing music … fantastic ve We are here today!  Amazing music … fantastic vendors … added crafters … and we’re here until 1:30!
#saratogafarmersmarket
We are excited about tomorrow's Holiday Craft Fair We are excited about tomorrow's Holiday Craft Fair  at Wilton Mall in the food court.
Here are some of the vendor highlights. We look forward to seeing you from 9:30 to 1:30 to celebrate the holidays.
* Hepatica Farm: Holiday Egg Sale: get 2 dozen of our Pastured Certified Organic Eggs for $12 or 1 dozen for $8. We also have ground chicken.
* Muddy Trail: We have 8 varieties including Alphabet Soup, Fiesta Chicken Tortilla, Ginger Scallion Ramen, Spinach Tortellini & more.  Serves 6-8! 
* Mugzy's Barkery: Mugzy's Barkery offers a variety of gift items. Pre-orders for Custom Bones begin now!  Text 518-573-0400, message us on fb or insta, or email  mugzysbarkery@gmail.com 
* Jireh Organic Farms & Livestock: Purchase $40 of meat - get Non-GMO Eggs half price!  GMO Free Pork: Bacon, Hams, Tenderloins, Hot Italian Sausage links, Breakfast Sausage, Ground Pork, Hocks, Organs and more!! GMO Free Chickens (whole & cut-ups), soup parts, feet for bone broth / collagen, livers, etc....
* Owl Wood Farm: Come out this Saturday to get delicious greens for the week. We still have a full selection. We plan to be attending a couple more markets so stock up on bulk root bags.
* Saratoga Peanut Butter:pick up our Classic and Holiday gift sets.
* Squash Villa Farm: Find us INSIDE starting this Saturday with our delicious meats and more.
* Scotch Ridge Berry & Tree Farm: Scotch Ridge will have our farm made all natural Christmas decorations available just outside the main market entrance each Saturday until Christmas. 
* Vashti's Kitchen Delights: Come and enjoy the fusion of Caribbean and American flavors at Vashti's Kitchen Delights. Our authentic cuisine is prepared with fresh herbs and spices! 
* Nally Coffee: Get a FREE cup of coffee with your purchase of any 1lb bag of coffee!
* Lovin’ Mama Farms: Happy December!  We have 5 greenhouses loaded with greens and potted herbs, and coolers full of storage roots.  It's amazingly fun and creative to eat local this time of year with seasonal greens and root veggies. 
* Hebron Valley Meats: We will be missing the farmers market this week but look forward to seeing everyone at the 12/9 market. 
#saratogafarmersmarket
This weekend discover fabulously fresh products fo This weekend discover fabulously fresh products for all of your holiday baking…
* Buttermilk and Greek yogurt from Argyle Cheese Farmer.
* Honey, which makes a fantastic sweetener in many recipes, can be found at Ballston Lake Apiaries and Slate Valley Farms, as can maple syrup, which you can also find at Slate Valley Farms.
* Applesauce, cider, and fresh apples are always available at Saratoga Apple; equally good alternative sweeteners to consider, and applesauce can be an excellent replacement for oils in many recipes.
* Looking for deliciously locally made jams that are perfect for thumbprint cookies, Linzer cookies, and anything jam-filled? Visit Kokinda Farm.
* Consider making your peanut butter cookies pop this holiday season with unique flavors from Saratoga Peanut Butter.
* Are you making Tiramisu? Grab locally fresh-roasted coffee from Nally Coffee.
* And, of course, there are fresh farm eggs at Hepatica Farm, Grazin’ Acres Farm, and Jireh Organic Farm & Livestock.
* Is bread pudding on your holiday menu? Grab that main bread base from Katie Bakes Gluten-Free, NightWork Bread, or The Bread Butler.
* And check out Muddy Trail and their Perpetual Vanilla; it’s fantastic. They also have nine convenient baking mixes to browse and explore!
If you don’t want to bake, that’s A-OK, too! The Saratoga Farmers’ Market has the non- baker, ‘need a break,’ or ‘need something quick’ covered too. Just visit one of the pre-
made sweet treat vendors;
Goodway Gourmet
Katie Bakes Gluten-Free
NightWork Bread
Parchment Baking Company
Sweet Treats by Jennifer
Perogi, Pierogi, Pyroogi
#saratogafarmersmarket #saratogafarmersmarket🔆 #bakingseasonhasbegun #holidaybakingbegins #locallymadegoods
This weekend we have special guests at the Saratog This weekend we have special guests at the Saratoga Farmers' Market for our first pop up holiday crafters market.  They will be joining our regular (and fabulous) weekly vendors for the beginning of our holiday season.  They are here for one week only!!!
We look forward to seeing you on Saturday, December 2nd at the Wilton Mall in the Food Court.  The market is open from 9:30 AM to 1:30 PM. 
#saratogafarmersmarket #saratogafarmersmarket🔆 #holidaycraftfair #popupholidaymarket #supportlocallymade

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