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Goodway Bakery offers freshly baked goods with a purpose

September 15, 2020 By marketeditor

By Julia Howard

Goodway Bakery has been baking a variety of cookies, cakes, pies, and brownies in Troy, New York for over 40 years. However, the bakery’s roots dig deeper than a passion for sweet confections explains Goodway’s marketing manager Danielle Croley.

“My uncle started the business in 1979 as a fundraiser to offset the cost of educational opportunities for African American students,” explains Croley. “ When you purchase one of our delicious, made-from-scratch products, your contribution is an investment in the education of our youth.” Several hundred students have benefited from Goodway Bakery’s efforts to date.

This purpose became known as the Founder’s Choice Scholarship program and has helped bring Goodway Bakery’s confections across the country as organizers use Goodway’s baked goods to fundraise in various cities and states. Through this exposure, Goodway Bakery’s products have made a reputation for themselves. The bakery’s notable cookies, cakes, brownies, and pies have become sought after nation-wide.

Goodway Bakery’s product line shifted about 10 years ago when their head baker traveled to the Caribbean islands. While there, he developed a passion for Caribbean cuisine, namely rum cakes. Today, rum cakes have become Goodway Bakery’s signature product. They bake 8 different flavors of rum cakes in various sizes and even offer gluten-free options.

“Our baked goods are made fresh daily and contain no added preservatives or artificial ingredients,” says Croley. She attributes the quality ingredients including Madagascar vanilla and Bacardi rum to the popularity of their products. The rum cakes, in particular, have an excellent shelf life and stay moist and delicious for 2-3 weeks at room temperature making them excellent gifts and party favors.

Since COVID 19, Goodway Bakery has made yet another shift; from traveling the country to pursuing a more local customer base through farmers’ markets. Their variety of sweet, moist rum cakes, as well as macaroons, cookies, brownies, and pound cakes, can be found at several regional farmers’ markets.

“We love being a part of the Saratoga Farmers’ Market,” states Croley. “The farmers’ market has been a wonderful experience for us and we enjoy connecting with our customers now that traveling to fundraisers and food shows has become difficult,” she explains.

Online ordering through their website is also a convenient way to acquire their famous cakes. Goodway Bakery has shipped its goods worldwide; even to Australia. For local shoppers, Goodway Bakery can be found every Saturday at the Saratoga Farmers’ Market.

All photos provided by Goodway Bakery

This week’s recipe: Goodway Caribbean Rum Cake Sundae

Filed Under: Featured Article, homepage feature, News Tagged With: baked goods, cake, Caribbean, Goodway Bakery, Goodway Gourmet, rum, rumcakes, Saturday, vendor profile

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Our FINAL market at the Wilton mall is tomorrow! S Our FINAL market at the Wilton mall is tomorrow! Starting this Wednesday, June 1st,
High Rock Park will be our new location for both Wednesday 3-6pm and Saturday 9-1pm markets. Rain or shine, we hope to see you there!

#supportlocal #farmtotable #saratogasprings #saratogafarmersmarket
#shopsmall
Swing by our 3-6pm market tomorrow outside the low Swing by our 3-6pm market tomorrow outside the lower city center parking lot! We have several guests including musician @starlitgeneration, as well as some fun kids activities hosted by our friends from @saratogaspringslibrary. Hope to see you there!!!

Parking available in the City Center Lot, free for the first hour and $1/hr after that. 

#saratogasprings #saratogafarmersmarket #shoplocal #farmtotable #eathealthy #upstateny
Come stop by the Saratoga Farmers’ Market tomor Come stop by the Saratoga Farmers’ Market  tomorrow at the Wilton mall! From 9am-1pm you can find some of your favorite produce and craft vendors before we move over to High Rock Park on June 1st. Talented musician Brendan Dailey will be joining us too. Hope to see you there!

Photo 1 taken by Pattie Garrett @mysaratogakitchentable of one of our friends from @themushroomshopllc 

#saratogasprings #farmtotable #shoplocal #smallbuisness #eathealthy
After a much anticipated wait, come June 1st, the After a much anticipated wait, come June 1st, the Saratoga Farmers’ Market will be returning to High Rock Park for our Wednesday and Saturday Markets! Thank you to everyone on our team, our vendors, customers and friends who have helped to make this transition happen. Stay tuned for upcoming events celebrating our move! 

Photo: Flowers from @lovinmamafarm 

Parking will be available on High Rock Ave and in the new City Center Parking Garage (free for the first hour and $1/hr after that) 

#saratogasprings #farmersmarket #farmtotable #shoplocal #june1st #highrockpark

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