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A ‘new normal’ for Saratoga Farmers’ Market?

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By Himanee Gupta-Carlson

The outdoor season for the Saratoga Farmers’ Market begins in eight weeks. What will that mean for vendors, market staff, and the market’s many loyal shoppers as Saratoga and its surrounding communities start to emerge from the COVID-19 pandemic?

The market was in a state of flux, even before the pandemic. It moved its indoor location in 2019 from the Saratoga Spa State Park, where it had been for six years, to the Wilton Mall. The market shut down for a week in March 2020 when the strictest restrictions were imposed but was able to reopen quickly by moving outdoors to the empty mall parking lot outside the shuttered Bon Ton. Summer construction work and continued safety concerns made a return to its traditional outdoor locale at High Rock Park impossible, so the market remained at the mall.

Lindsay Fisk of Owl Wood Farm, photo by Pattie Garrett

That decision proved successful in keeping the market strong, says Mark Bascom, co-owner of Owl Wood Farm and president of the market association’s board. “It wouldn’t have been possible without our dedicated customers who have kept on supporting us through our transitions.”

Now, with a new outdoor season approaching, the market is unsure where its summer home will be.

Bascom said a survey of vendors shows they are split between moving back to the park or remaining at the mall. The market board plans to survey customers, as well.

The mall’s outdoor parking lots are spacious, which creates space for many vendors to operate with appropriate distances between them. Creating that kind of space at and around High Rock Park would require some reconfiguring, says market manager Emily Meagher. Still, to many vendors and shoppers, High Rock is home.

Overall, farmers’ markets nationally have had an increase in business throughout the pandemic, according to retail analysts. This increase has been somewhat true for the Saratoga Farmers’ Market, as well.

“During the first few months of the pandemic, when farmers’ markets seemed to be one of the only trusted places to shop, business was really booming for our food vendors,” says Meagher. “That was due in large part to being outside.”

“When we moved back indoors, our market tapered down,” she added. “That’s to be expected. A lot of our customers just don’t feel comfortable shopping indoors right now.”

Madison Jackson organizes Local Line orders, photo by Pattie Garrett

The market has responded to that discomfort by establishing an online pre-ordering service. Online shoppers may view offerings from 9 p.m. Monday through 9 p.m. Thursday and place orders for a large variety of goods. Market staff gather the items from vendors and package them for customers to pick up at a site just outside the market.

Some vendors also have chosen to cease attending because of safety concerns. However, newer vendors have joined and are energizing the market as “customers catch on to their presence and the high-quality products they offer,” Meagher says.

Nettle Meadow & Ballston Lake Apiaries, photo by Pattie Garrett

Other vendors are learning to adjust to changing conditions. Beth Trattel of Something’s Brewing used to draw much of her business from sales of hot and cold beverages sold on the spot. Those sales have fallen as customers have begun visiting the market more to shop and less to hang out. However, Trattel has seen more robust sales of her fresh-roasted coffee beans that customers take home to make. This shift also has been real for some prepared food vendors. Giovanni Fresco, for instance, offers take-home meals as well as fresh pasta.

Bascom said warmer weather might allow the market to move outdoors earlier than usual, which would help ease safety concerns. “Farmers markets always are changing,” he says. “That keeps things interesting for the customer. But overall, we are glad that they are viewed as an integral part of the food system.”

Farmers’ Market Finds Success During Unprecedented Times

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By Madeline McCarthy

Photo by Pattie Garrett

Normally, farmers’ markets are a space for customers to interact with their local food producers and community, sipping iced drinks while watching musicians play. But in the age of social distancing, making that gathering happen is impossible.

On March 20th, Governor Cuomo declared farmers’ markets essential businesses. Local food vendors were allowed to sell their products as long as they followed certain requirements, such as limiting the number of customers at their tables and changing the presentation of their stalls in order to encourage social distancing.

Fast forward nearly half a year, and our vendors have settled into the new way of doing business. We caught up with some of our vendors to see what this means for them, and noticed a trend: for many, the coronavirus has all but slowed down sales.

Feathered Antler, photo by Pattie Garrett

“My sales have been up 200%,” states Christophe Robert, a local meat producer who runs Longlesson Farm, as he chalks “sold out” next to another one of his products. He notes that since markets are outside and enforcing social distancing, more customers feel at ease. Robert continues, “Customers know that it’s only one person who’s touched the packaging, it’s not a big store where you don’t know where the product has been before it landed in your hands.”

In an effort to maintain these safe production lines, vendors have changed their displays to allow for more visual browsing.

“Usually, I have more of a built up display, but now I make sure everything is spread out and visible, so [customers] don’t have to pick it up in order to admire it,” says Gretchen Tisch, artist and owner of Feathered Antler. She believes that the alterations have changed shopping behaviors, causing customers to make more instant decisions about the products they purchase.

The Food Florist, photo By Eric Jenks

One concern has arisen for vendors that work with outside businesses. When chatting with Trisha Nussbaum from the Food Florist, which specializes in pre-made meals, she mentions that it became harder to acquire raw ingredients, encountering a chicken, pork, and beef shortage due to COVID. Though this has slowed down their production, it hasn’t slowed down their order demands.

“For us, we’re just doing what we always have, but with more ovens,” she summarizes with a laugh.

 

This week’s recipe: Boston Butt with Gravy

‘Look, don’t touch’ keeps produce healthy and safe

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By Himanee Gupta-Carlson & Madeline McCarthy

Owl Wood Farm, photo by Pattie Garrett

The escarole sat crisply in my display bin at the Saratoga Farmers’ Market. It caught the eye of a customer.

I greeted him, and he asked, “Is this lettuce?” As he did so, his fingers wrapped impulsively around the leaves, cradling them.

“Please,” I said. “Can I ask you not to touch?”

The customer felt bad. I did, too. But as the COVID-19 pandemic continues we all are adapting to new practices of interacting with each other and the fresh foods at the market. Asking customers not to touch products until they have committed to buying them now is among the Saratoga market’s safety rules.

As we celebrate National Farmers Market Week this week, we also highlight how not touching fresh fruits and vegetables minimizes damage while also easing the risk of Coronavirus spread. In addition, the food remains safe and healthy with the farmers being the only ones touching the produce prior to purchase.

But how does one buy without touching?

Raspberries from Burger’s MarketGarden, photo by Pattie Garrett

Jason Heitman of Green Jeans Market Farm helps customers choose tomatoes by asking them what sizes they prefer and when they plan to eat them. He checks the bottoms of tomatoes to gauge their ripeness, noting that not fully ripened fruits will continue to ripen until consumed.

Brian Talmadge of Talmadge Farm encourages customers to choose beans that look wrinkle-free and shine. Cucumbers, he says, also have a shine.

Charles Holub of Scotch Ridge Farm brings handpicked berries to market that have attained enough sweetness to be eaten immediately or frozen for later use.

Greens from Squashville Farm, photo by Pattie Garrett

Such greens as lettuce, kale, and escarole are harvested one or two days before market so they can be washed and cooled for maximum crispness. They might wilt during a market from exposure to sun and wind but will rebound when rinsed in cold water. If stored in a produce bag in the refrigerator, they’ll remain fresh for up to a week.

I explained to my customer who mistook escarole for lettuce that it was a green from the chicory family and often used to make Beans and Greens. I also noted that it, like many other greens, was delicious sautéed with a bit of olive oil, black pepper, and garlic.

He bought the escarole and, like many others, thanked us for keeping the farmers market safe.


This week’s recipe: Spinach Salad with Peaches and Beets

Psst… Some of the best things happen on Wednesdays

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By Himanee Gupta-Carlson

Burger’s MarketGarden, photo by Pattie Garrett

Weekends are market days for many farmers. But the Saratoga Farmers’ Market would like you to let you in on a secret – there’s a midweek market, as well.

Tucked into a corner of the Wilton Mall parking lot is the Wednesday market, featuring about 15 local farmers and prepared food vendors. From 3 p.m. to 6 p.m., they offer eggs, fresh produce, plants, baked goods, and prepared foods.

“It’s our best-kept secret,” says market board president Beth Trattel. “A simple way to pick up the freshest foods in a safe, no-fuss environment.”

In years past, the market association promoted its Wednesday market as a family-friendly space to gather for music, children’s games, and food purchases. This year, with COVID-19 restrictions on public gatherings in place, live music and games are on pause. But farmers are still coming.

518 Farms mushrooms, photo by Pattie Garrett

Who’s there and what are they bringing? Here’s a snapshot.

As you enter the market from the former Bon Ton parking lot, flowering plants and other seedlings from Burger Farm greet you. Nearby, Shushan Valley Hydro Farms offers hydroponically grown herbs and vegetables. Surrounding Shushan are baked confections from The Chocolate Spoon, casseroles from The Food Florist, and Mediterranean meals to go from Euro Delicacies.

Further into the market are more farmers: Owl Wood Farm and Gomez Veggie Ville with their colorful piles of vegetables; eggs, chicken, and more vegetables at Squashville and Green Jeans farms; mushrooms and lavender at 518 Farms; and apples and cider of both the sweet and hard type from Saratoga Apple. On another end, you’ll find My Dacha Slovenian Café with its meals-to-go offerings. And tucked in between other stalls are Saratoga Garlic with its pickled garlic and aioli offerings, Gifford Farms with produce and baked goods; and Mister Edge’s popular knife sharpening service.

Gomez Veggie Ville, photo by Pattie Garrett

More vendors will start attending as the state eases its COVID-19 restrictions.

For now, Wednesday remains a great space to get the fresh ingredients for one or two meals, perhaps a prepared meal for Friday, and a few sweet treats. Try carrots dipped in aioli , scrambled eggs with arugula, radishes and lettuce tossed in a salad, and more.

 

See our full listing of this season’s Wednesday vendors

Enjoying local meat during pandemic

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By Himanee Gupta-Carlson

Longlesson Farm, photo by Pattie Garrett

Demand for local meat has increased at the Saratoga Farmers’ Market since the Coronavirus pandemic erupted. Farmers often sell all of what they bring to market each week.

Meat shortages appear likely nationally and regionally. However, local farmers who sell their meat primarily via direct sales to customers at farmers’ markets expect a steady supply through the winter. They are able to weather crises such as the pandemic for several reasons:

Planning. “It takes three years for me to raise an animal from its beginning to the time it’s ready for processing,” says Christophe Robert of Longlesson Farm, which offers pork, beef, and chicken.

Robert has his cows and pigs butchered at a local processor. He booked all of his processing appointments for 2020 last December.

Robert also cannot change his quantities. “I raise as many animals as I can on the land I have.”

Ramble Creek Farm, photo by Pattie Garrett

Processing for others. Ramble Creek Farm also offers pork, beef, and poultry. Owner Josh Carnes processes the chickens and turkeys he raises on-site. He also processes chicken for others.

“I’ve been getting more calls from people who are raising their own chickens,” he said. “Backyard farmers who want to try raising their own meat.”

Promoting health. For many, the pandemic has reinforced the value of buying meat directly from a farmer. “It’s basically my farm to you, with my processor in between for some items,” says Carnes. “Plus, you’re coming to an open-air environment when you visit the farmers’ market. That means more space, less jostling.”

Squashville Farm, photo provided

Being adept at change. At Squashville Farm, my husband called our processor to book appointments for our goats, only to learn the first available opening was in February. We decided to raise more chickens and ducks for the fall and winter and to pasture our goats a little longer.

Accepting what is. Elihu Farm’s processor of lambs also is booked through mid-winter. Owner Mary Pratt says she will continue her practice of raising her lambs on pasture and offering them some grains, which produces tender, flavorful meat. A customer endorsed the quality of her meat with this note: “I was raised in New Zealand, and you have the best lamb. It makes me homesick.”

 

This week’s recipe: Burger with Onions & Mushrooms

Need hand sanitizer? Find it at the market

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By Himanee Gupta-Carlson

Springbrook Hollow Farm Distillery, photo by Pattie Garrett

Makers of locally crafted whiskey, gin, and vodka have been a part of the Saratoga Farmers’ Market for several years. Local distilleries such as Springbrook Hollow Farm and Yankee Distillers have shared with their customers spirits made from New York grown grains that have been slowly cooked down, fermented, distilled, and aged. The process was all about care.

Care took on a different meaning when the COVID-19 pandemic erupted two months ago. Hand sanitizer and other cleaning supplies essential to protecting one’s self suddenly became hard to find. Many worried about coming into contact with the virus and not being able to get clean. The distilleries had a solution. Now, bottles of hand sanitizer share space on their farmers’ market tables with the spirits for which they are known.

Yankee Distillers, photo by Pattie Garrett

“We realized that as cleaning supplies started to come into short supply some of the raw alcohol we had on-site could be used to clean things around the distillery,” says Steve Hamilton of Yankee Distillers. “And then when the New York Liquor Authority and the World Health Organization started to publish guidelines for distilleries to transition their production over to hand sanitizer, we realized that we were positioned to provide a product that our community needs right now.”

“We had all the equipment, everything we needed,” adds Tara Amazon of Springbrook Hollow. “We knew we needed to help keep our community safe in whatever way that we could.”

Yankee Distillers makes its sanitizer with alcohol, a bittering agent that denatures it, glycerin to soften it, peroxide, and water. They follow a World Health Organization formula. It is being sold in half-gallon containers for $32 and 4-ounce spray-top bottles for $5. The company also is offering face masks imprinted with its logo.

Springbrook Hollow Farm Distillery, photo provided

Springbrook’s product is made from grain alcohol, glycerin, and peroxide. It is being sold for $45 a gallon, or $35 a gallon for four or more gallons. Two-ounce spray-top bottles cost $3. Springbrook just donated 5,000 bottles to health care workers in Saratoga, Glens Falls, and Queensbury north to the Canadian border.

Market staff and some vendors also are keeping bottles of their sanitizer on their tables and at cleaning points throughout the market as part of their effort to keep the environment safe.