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Stretching your food dollars at the farmers’ market: nutrition assistance programs for seniors, WIC participants, and SNAP shoppers

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By Madison Jackson

Ensuring that fresh, local, and healthy foods are accessible to the local community is a top priority for farmers’ markets. Thankfully, there are various programs available that can help bridge the gap.

Farmers’ market EBT coins, photo by Pattie Garrett

Year-round at the Saratoga Farmers’ Market’s Wednesday and Saturday markets, customers who own an EBT (Electronic Benefits Transfer) card can exchange their SNAP benefits for farmers’ market tokens to purchase fresh foods, including fruit and vegetables, bread and baked goods, meat, fish, and poultry, dairy products, honey and maple products, and value- added foods like soup mixes, sauces, and jams and jellies. Herb plants and plants that produce food are also approved purchases with EBT coins.

The market additionally offers two SNAP incentive programs between which customers can choose with each transaction to get the most bang for their buck. The FreshConnect program, run by New York State, offers an extra $2 coupon to spend on SNAP items for every $5 a customer spends with their EBT benefits. Double Up Food Bucks, administered by Field & Fork Network and new at the Saratoga Farmers’ Market this season, matches SNAP benefits dollar-for-dollar (up to $20 per market day) with extra tokens that can be spent on fruits, vegetables, and produce-bearing plants. FreshConnect runs year-round, while the Double Up Food Bucks season runs July through October.

FMNP poster, photo by Pattie Garrett

More seasonally, the Farmers’ Market Nutrition Program (FMNP) is a New York State program that offers WIC (Women, Infants, and Children) participants and seniors coupons to purchase fresh fruit and vegetables at the farmers’ market. Our local WIC office distributes WIC coupons. Senior coupons will be distributed by the Saratoga County Office for the Aging on-site at the Saratoga market on Saturday, August 7th (9 am-1 pm) and Wednesday, August 11th (3-5 pm) at High Rock Park. The Office for the Aging will also distribute the coupons at the Clifton Park market on Monday, July 26th (2-5 pm) and Monday, August 16th (2-5 pm) at the Shenendehowa United Methodist Church. Individuals aged 60+ who live on a limited income may pick up a booklet of coupons containing 5 $4.00 coupons (limit one per person).

To spend your WIC or Senior FMNP coupons at the market, look for the blue poster at participating vendors’ stalls or simply stop by the market information table for a complete list of farms accepting FMNP coupons. The FMNP season runs from June through October, after which unused coupons expire.

Utilizing the available nutrition assistance programs is a win-win-win situation. Low-income consumers have more access to healthy foods, local farmers gain income and connect with new customers, and more food dollars stay in the local economy.

This week’s recipe: Summer Vegetable Stir Fry

A fresher way to get through the week

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By Emily Meagher

Market at High Rock Park, photo by Pattie Garrett

Weekend farmers’ markets are a great way to unwind from the week, spend time with family and friends, and stock your fridge for the week ahead. But there’s no need to wait until the weekend to do this – the Saratoga Farmers’ Market’s midweek market, rain or shine, on Wednesdays, 3-6 pm, offers a way to get the freshest foods – usually picked off the land the day before or even that morning.

This year’s return of the midweek market to downtown Saratoga in High Rock Park offers a more intimate, slower-paced alternative to the Saturday markets. Product offerings include fresh produce, plants and flowers, eggs, baked goods, prepared foods, tool sharpening services, and more.

Scotch Ridge Berry Farm, photo by Pattie Garrett

Vendors appreciate the market’s different characteristics. “Midweek markets are a great opportunity for farmers since it provides a platform to sell your freshest products that otherwise might not make it to the weekend,” says Charles Holub, owner of Scotch Ridge Berry & Tree Farm. He notes that since his farm doesn’t use pesticides or herbicides, they must pick berries every other day to avoid critters. “And naturally grown fruit doesn’t keep long after picking – just a day or two – so these midweek markets let us sell more of our product,” Holub adds.

For customers, the smaller size of the Wednesday market is a draw, especially this year. “Many customers prefer the smaller crowds – plus it makes it easier to have more meaningful personal interactions with customers,” says Becky Dennison of Shushan Valley Hydro Farms. “Since there’s less traffic, products don’t sell out as quickly, and there’s not such a rush for customers to get to the market. The atmosphere is very laid back,” adds Charles Holub.

Owl Wood Farm, photo by Pattie Garrett

A family-friendly affair, this season’s Wednesday markets will offer the Power of Produce Club with themed activities for children of all ages (running June 30th through September 1). Market-goers can also expect weekly live music and community guests (including the Cornell Cooperative Extension’s Master Gardeners offering gardening tips and soil testing every third Wednesday of the month). Also, on Wednesday, July 21 and Wednesday, August 11, representatives from the Office for the Aging will hand out free Farmers’ Market Nutrition Program coupons to be spent on fruits and vegetables at the farmers’ market.

Visit the Wednesday market every week, 3-6pm at High Rock Park!

This week’s recipe: Pasta with Spring Vegetables

Farmers’ market programs make food accessible

By

By Julia Howard

Farmers’ market EBT coins, photo by Pattie Garrett

Connecting our community with locally produced food is a priority of the Saratoga Farmers’ Market. While this connection supports the local economy, it also ensures that people of all economic levels have access to fresh, locally-sourced food.

With this purpose, the Saratoga Farmers’ Market has partnered with the federal government’s Supplemental Nutrition Assistance Program (SNAP), FreshConnect program, and Farmers’ Market Nutrition Program for WIC participants and Seniors (FMNP).

“These programs are vital for providing our community with food while also supporting the livelihood of farmers and producers,” says Emily Meagher, the market’s administrator. “We are proud to offer these ongoing programs that encourage our community to shop local and eat healthily.”

FreshConnect coupon, photo by Pattie Garrett

At the farmers’ market, SNAP participants and veterans, service members, and their immediate families may use their Benefit card at the market information tent on Wednesdays and Saturdays where market staff can exchange EBT money for farmers’ market EBT coins. These coins never expire and may be spent directly with farmers’ market vendors. Vendors are not able to give cash change for purchases, however, they will make up any difference in product.

EBT coins may be used to purchase EBT allowable foods including fruit and vegetables, bread and baked goods, meat, fish, and poultry, dairy products, honey and maple products, and value-added foods like soup mixes, sauces, and jams and jellies. Herb plants and plants that produce food may also be purchased with EBT coins.

In addition to participating in the SNAP program, the farmers’ market also offers FreshConnect coupons. For every $5 a customer spends with their EBT benefits, they will receive a $2 FreshConnect coupon to spend at the farmers’ market.

Photo by Pattie Garrett

Farmers’ Market Nutrition Program (WIC and Senior) coupons may also be used to purchase fresh fruit and vegetables at the farmers’ market. FMNP senior coupons are given to individuals age 60+ who are living on a limited income. The Saratoga County Office for the Aging will be handing out booklets of 5, $4.00 FMNP coupons (limit one per person) to eligible seniors on Monday, July 27, 2-5 pm, at the Clifton Park Farmers’ Market and Wednesday, August 5, 3-5 pm, at the Saratoga Farmers’ Market. No proof of income or identification is needed; individuals simply sign a paper attesting that they are over the age of 60 and their income is under the limit.

 

This week’s recipe: Steak or Lamb Kebabs with Summer Vegetables

Farmers’ markets and food security

By

By Himanee Gupta-Carlson

New York State’s Farmers Market Nutrition Program begins this month. Through it, individuals who face economic hardship can receive $4 coupons to purchase fresh fruits, vegetables, mushrooms and herbs at participating farmers’ markets.

The Saratoga Farmers’ Market is among the many farmers’ markets taking part in the program. It also is among its strongest advocates.

“Many of our vendors are farmers with social consciences,” says events coordinator Julia Howard. “They see their work of growing healthy foods as part of a larger vision to feed their communities. The FMNP helps make that goal more possible.”

Pleasant Valley Farm accepts FMNP coupons for fruit and vegetables, photo courtesy of Pattie Garrett

The coupons come in books of five. They are distributed through such outlets as Saratoga County’s Office of the Aging as well as the state’s Special Supplemental Program for Women, Infants and Children, or WIC. The county’s Office of the Aging will distribute coupons on site at the Saratoga Farmers’ Market at designated dates this summer.

Individuals over age 60 can request coupons, as well as younger persons who participate in WIC.

The state’s Department of Agriculture and Markets describes the program as a means of promoting food security. It helps those who are economically distressed gain more access to healthy, locally grown fresh foods. At the same time, it generates income for local farmers and supports farmers’ markets as community venues.

Photo courtesy of Pattie Garrett

Using the coupons is simple. At the Saratoga Farmers’ Market, participating vendors display signs at their stalls that indicate their acceptance of FMNP coupons. Customers can redeem the coupons for fresh fruits, vegetables, herbs, and mushrooms in $4 increments.

Farmers work with customers to maximize the coupons’ value.

For instance, a large basket of potatoes might cost $5. A customer can use a $4 coupon to buy the potatoes and add an additional dollar of cash, or request that the vendor reduce the amount of potatoes so that the price comes to $4. In a different scenario, a bunch of kale might cost $3. The vendor might add a little more to the bunch to equal $4 or add a separate item such as an apple.

The overall goal is to ensure that more people have access to local food.