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earth to mind

Connecting businesses with the community since 1978

January 19, 2023 By marketeditor

By Julia Howard

 

Running a small business can be both liberating and challenging. While new and established businesses have different priorities, knowing and understanding customers’ needs is always at the center. Vendors at the Saratoga Farmers’ Market observe this first-hand. 

Sarah Avery of Moon Cycle Seed Co., photo courtesy of Pattie Garrett

“In my opinion, it’s the best place to incubate new products and ideas,” said Shane Avery in an interview on his businesses Junbucha and Earth to Mind. “You get instant feedback, and customers’ reviews are honest, accurate, and high-quality.” 

Many business owners at the Saratoga Farmers’ Market share Avery’s sentiments. Customer interactions provide an excellent opportunity to create a positive experience and build relationships that are the foundation of a successful business.

Lovin’ Mama Farm, photo by Pattie Garrett

Lindsay Fisk of Owl Wood Farm shared similar feedback in a past interview. “We like the idea of farmers’ markets because we get to meet the customers and get to know them, and they get to know us,” said Fisk. “We also decided on farmers’ markets as an outlet when we started because we felt we could have more flexibility with what we could bring and not feel the pressure from pursuing wholesale outlets.”

This year marks the Saratoga Farmers’ Market’s 45th anniversary, an achievement that can be attributed to the diverse business community with that they have had the opportunity to grow. They hope to inspire new and established businesses to explore vendor opportunities in their markets.

The online application for the summer season of outdoor markets on Wednesdays, 3-6 pm, and Saturdays, 9 am-1 pm, at High Rock Park is currently open. These markets will run from May through the end of October. The Clifton Park Farmers’ Market, their affiliate, is also accepting applications for Mondays, 2-5 pm, at the Shenendehowa United Methodist Church parking lot. The application for these three markets is open until January 31, 2023.

The Saratoga Farmers’ Market is known for hosting various businesses. Local farms, artisans, crafters, and specialty and ready-to-eat food makers are welcome to apply. Businesses must be within a 50-mile radius of Saratoga Springs, and all products must be made or grown locally.

For more information, visit saratogafarmersmarket.org/vendor. You will find detailed information on the farmers’market, seasonal application dates, and a link to the vendor application.

The Saratoga Farmers’ Market is open on Saturdays from 9:30 a.m.-1:30 p.m. in the Wilton Mall Food Court. Find us online at www.saratogafarmersmarket.org, where you can sign up for our weekly newsletter, and follow us on Facebook and Instagram @SaratogaFarmersMarket.

Filed Under: Featured Article, homepage feature, News Tagged With: applying for the market, earth to mind, junbucha, Moon Cycle Seed Company, Owl Wood Farm, shop local, small buisness

Local brands boost wellness of customer and community

January 28, 2021 By marketeditor

Photo courtesy of Shane Avery

By Emily Meagher

If you’ve seen Shane Avery at the Saratoga Farmers’ Market, you’ll know he’s a busy man operating two businesses at once. Avery started at the market as Saratoga Urban Farm, selling microgreens and wheatgrass shots. The latter inspired him to make holistic wellness products more accessible to customers. The creation of both Earth To Mind, a CBD product line, and Junbucha, a green tea and honey-based twist on kombucha, soon followed.

Photo by Laura Kenny

Earth To Mind was born at just the right time: “People were asking if anyone at the market produced CBD products, so it seemed like a great opportunity for me to try to fill that gap,” says Avery. Earth To Mind’s product line includes tinctures, topicals, rubs, and now also soft gels. Its CBD Assistance Program aims to improve accessibility and gives 40% off to veterans, low-income customers, and those on disability. And CBD isn’t limited to humans; the products are also great for pets, to calm anxiety and to ease inflammation.

Photo courtesy of Shane Avery

The origins of Avery’s Junbucha, “the champagne of kombucha”, were also at the market: loyal customers demanded more of the homemade kombucha that Avery would share. “Jun is a tough to brew culture, but the honey makes for a lighter, floral brew that still has those same probiotic properties.” Made with organic ingredients, Avery produces flavors like blueberry & lemon, pineapple & turmeric, and ginger & yerba mate. Cold-pressed juice is added just before bottling to make a fruitier brew than the often vinegary kombucha.

Avery’s companies both aimed to fill customer demands at the farmers’ market. The regard for community wellbeing is evident from the way they operate, whether it be through sourcing local ingredients to support other small businesses or renting out their shared commercial kitchen space for others to incubate new ideas. “You need a healthy ecosystem for your business to grow in, and I try to take an active role to help sustain that ecosystem for others.” The brands also value environmental sustainability, using recycled packaging and reusable bottles (a recent favorite was a customer using bottles for sand art). “It’s obvious to consider the earth when you’re a farmer; your hands are literally in the dirt. But other food producers are equally responsible for operating sustainably,” Avery says.

Avery is grateful for the platform that the farmers’ markets have given him. “In my opinion, it’s the best place to incubate new products and ideas. You get instant feedback, and customers reviews are honest, accurate, and high-quality. As a farmer or producer at the market, you’re adding value to a larger marketplace of ideas.” Find Earth To Mind and Junbucha at the farmers’ market every Saturday, or order online on earthtomind.com and junbucha.com.

Are you looking to grow your business in 2021? Vendor applications for our summer markets are open until January 31! Local farmers, artisans, crafters, and specialty food makers are welcome to apply. For more information visit saratogafarmersmarket.org/vendor.

Filed Under: Featured Article, homepage feature, News Tagged With: CBD, earth to mind, junbucha, kombucha, sustainability, sustainable, vendor, wellness

Thoughtful Gift-Giving During a Pandemic

December 10, 2020 By marketeditor

By Julia Howard

As challenging as 2020 has been so far, the holiday gifting season feels like a bright way to end a dark year. Perhaps more than ever, gift-giving is a means of reconnecting with friends and family, some of whom we haven’t seen in person for nearly a year. We also get that gift-giving can be a source of stress even in the best of times, so we have some strategic ideas to make gifting during a pandemic a little more seamless, meaningful, and even enjoyable.

● If you prefer shopping from the comfort of home, find our vendor directory and shop locally online. Find links to local businesses’ websites, Instagram, and Facebook pages. Use the DM functions or pick up the phone to ask for suggestions and place orders.
● This year, some of the most thoughtful gifts are things that make time at home more enjoyable for your friends and family. Think practical and useful.
● Get creative with whatever budget you have. A great gift does not have to cost a lot of money.

Now let’s get gifting with local businesses at the farmers’ market!

Home Decor
These days we work, exercise, relax, and even attend school at home. We recommend Feathered Antler’s original paintings and framed prints of animals and landscapes to define and decorate living spaces. Feathered Antler also has hand-painted wooden fence posts adorned with positive sayings and nature scenes that can function as leash hangers, key hooks, and jewelry organizers.

Pendants & jewelry from Big Breath Wellness, photo by Laura Kenny

Local Libations
Wine, hard cider, and spirits always make great gifts – and local vintners and distillers make the very best. Slyboro Cider House and Saratoga Apple makes hard ciders from apples grown in their orchards. For wine-lovers, Fossil Stone Winery makes memorable wines from grapes grown on their farm. And, spirits enthusiasts will love everything from Yankee Distillers and Springbrook Hollow Farm Distillery.

Gift Certificates & Subscriptions
Give the gift of something to look forward to, like Saratoga Farmers’ Market gift certificates. Elihu Farm offers a subscription for flavorful and nutritious eggs from their “hens on pasture.” Moon Cycle Seed Co. sells subscriptions for nutrient-dense seeds for hormonal balance. The 2021 CSA season will be here before we know it, so check with local farmers at the market to purchase a subscription for a friend or family member.

Jewelry
Is there a more classic holiday gift than a beautiful piece of jewelry? Kim Dolan Designed Jewelry makes unique, handcrafted silver and gemstone rings, necklaces, and earrings. If you’re looking to make someone feel special and promote wellness, Big Breath Wellness has various holistic healing jewelry. For nature lovers, Feathered Antler has
handmade jewelry with quartz, charms, and tassels.

Earth To Mind, photo by Laura Kenny

Self-care
Self-care means something different to everyone. Perhaps it’s cozying up to a cup of hot chocolate from Saratoga Chocolate Co. or making Earth to Mind’s CBD oil and rubs a part of the daily routine. There are many items at the farmers’ market to nourish and encourage self-care, like bee balm from Ballston Lake Apiaries and tinctures from Sweetbrier Farms.

 

Stocking Stuffer Ideas from Small Businesses
*Starred items are perishable and should be put into stockings just before gifting.

    • Chocolate Santas & holiday truffles from Saratoga Chocolate Co.
    • Face masks & knit hats from Feathered Antler
    • Small bag of coffee beans from Something’s Brewing
    • Corn toasties from Kokinda Farm
    • Jerky & spices from Muddy Trail Jerky Co.
    • Rolatini* (mozzarella rolled with prosciutto) from R&G Cheesemakers
    • Sweet Greek yogurts* from Argyle Cheese Farmer
    • Cookie bags from The Chocolate Spoon
    • Maple sugar candies from Slate Valley Farms
    • Calendula Salve from Sweetbrier Farms
    • Adirondack Jack peanut butter from Saratoga Peanut Butter Co.
    • Gluten-free Spatzle* from The Vermont Spatzle Company
    • Dog treats from Mugzy’s Barkery
    • Honey sticks from Ballston Lake Apiaries
    • Kunik* from Nettle Meadow
    • Half Sour pickles* from Puckers Gourmet
Saratoga Chocolate Co. photo provided
Cookie boxes from The Chocolate Spoon, photo by Laura Kenny

Filed Under: Featured Article, homepage feature, News Tagged With: Argyle Cheese Farmer, Big Breath Wellness, earth to mind, Elihu Farm, Feathered Antler, Fossil Stone Vineyards, gifts, giving, holidays, Kim Dolan Designed Jewelry, Kokinda Farm, Moon Cycle Seed Company, muddy trail jerky co, Mugzy's Barkery, Puckers Gourmet, R&G Cheesemakers, Saratoga Apple, Saratoga Chocolate Co, Saratoga Peanut Butter Company, Slate Valley Farms, Slyboro Cider House, Something's Brewing, Springbrook Hollow Farm Distillery, Sweetbrier Farms, The Chocolate Spoon, The Vermont Spatzle Company, Yankee Distillers

10 Things You Might Not Know Are Sold at the Farmers’ Market

March 10, 2020 By marketeditor

By Julia Howard

Upon the first look, the farmers’ market can be overwhelming. Tables are piled high with produce, coolers are full of meat and cheeses, and display cases tower high with bottles of syrup and jars of jam. In addition, products available at the farmers’ market change slightly each season. Here’s a peek at 10 things you might not know are sold at the Saratoga Farmers’ Market.

Shaving soap from Moxie Ridge Farm, photo provided

1. Shaving soap
“Soft Serve” shaving cream is an old-fashioned wet shaving soap made from goat milk and pig lard. This nourishing specialty soap is made exclusively at Moxie Ridge Farm. Just add some water, lather with a shaving brush, and enjoy the lather for a smooth shave.

2. Mushroom coffee & teas
Mariaville Mushroom Men have made it easy to enjoy a daily serving of mushrooms with their perfectly blended mushroom teas that come in easy to use teabags. Looking for something a little more robust? Scoop, stir and enjoy their instant mushroom coffee.

The Vermont Spätzle Company, photo provided

3. Spätzle (gluten-free)
The Vermont Spätzle Company has traditional spätzle that is no-boil, ready in 5 minutes, and gluten-free. What’s even better is that this spätzle is as versatile as it is tasty. The Vermont Spätzle Company has dozens of quick and easy spätzle recipes on their website.

4. Goat
Goat has a distinct flavor that is leaner than lamb and can be prepared in a variety of ways, such as being stewed, curried, baked, grilled, barbecued, minced, canned, fried, or made into sausage. Find a variety of cuts, ribs, and roasts at Squashville Farm.

5. Dog treats
Dog treats are serious business at the farmers’ market. Longlesson Farm and Lewis Waite Farm both offer beef bones specifically for dogs. Something’s Brewing makes ‘beastly bites’ dog biscuits from all-natural ingredients. And, Mugzy’s Barkery has a whole line of treats and cakes made from all-natural and organic ingredients.

Earth to Mind, photo provided

6. CBD oil
With high-quality hemp grown and processed here in New York, Earth to Mind CBD products are designed to help relieve stress, soothe pain, and attain a sense of well being when added to your holistic routine. If you’re looking for an alternative form of healing, visit Earth to Mind about adding CBD oil to your holistic routine.

7. Take-home meals
The Food Florist offers a variety of frozen take-home meals made with carefully sourced ingredients so you won’t have to compromise over convenience. The Food Florist offers a variety of casseroles and lasagnas to choose from, even breakfast and gluten-free options.

8. Hormone balancing seed blends
Seed cycling is an easy and functional way to get nutrients in the body to help women rebalance their hormones. Moon Cycle Seed Company blends four seeds: pumpkin, flax, sunflower, and sesame. When ingested in a specific combination daily, they provide the body with essential nutrients.

Pea shoots at Pleasant Valley Farm, photo provided

9. Shoots
Whether you eat them by the handful, put them on a salad or sauté them with garlic, pea and radish shoots offer a burst of nutritious and delicious flavor. Varieties of shoots are growing in the greenhouse at Pleasant Valley Farm and Green Jeans Market Farm.

10. Beef Jerky
Muddy Trail Jerky offers handcrafted beef jerky in 13 flavors. Sweet, savory, or spicy options include Bourbon Barbecue, Habanero Mango, Bacon & Molasses just for starters. Visit their stand for over 50 varieties of dips, rubs, seasonings, and meal starters. Is beef not your thing? Try Zen Jerky by Vital Eats. This flavorful, plant-based jerky is packed with protein.

Filed Under: Uncategorized Tagged With: beef jerky, cbd oil, dog treats, earth to mind, farmers market products, goat, green jeans market farm, hormone balancing, Lewis Waite Farm, Longlesson Farm, Mariaville Mushroom Men, microgreens, Moon Cycle Seed Company, Moxie Ridge Farm, muddy trail jerky, Mugzy's Barkery, mushroom coffee, mushroom tea, Pleasant Valley Farm, seed blends, shaving soap, shoots, Spatzle, Squashville Farm, take-home meals, The Food Florist, The Vermont Spatzle Company, unusual finds, Vital Eats

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Today at our International Flavor Fest! Thank you Today at our International Flavor Fest! Thank you to everyone who came by today. We hope you had fun! 😋🌎🌾
Exciting news! The Saratoga Farmers’ Market Flav Exciting news! The Saratoga Farmers’ Market Flavor Fest is happening tomorrow! 🎉🍴 Our vendors have amazing samples for you to taste, including mouth-watering chorizo and bratwurst from Hebron Valley Meats and delectable Chicken Briyani from Perfect Plant Farm. 😍 Don't forget to grab your passport for a chance to win a prize by collecting stamps from market vendors! 🛍️ @worldkidsmuseum will also be joining us with a fun kid's craft to make your own fortune cookie 🥠, and CCE food is back with a fermentation activity. 🌱 See you there! ✈️🌎😋

#saratogafarmersmarket #saratogasprings #thingstodoinupstateny #internationalfood #flavorfest #farmersmarket #kidsactivities #smallbuisness #shoplocal
Get ready to mushroom into a world of flavor at th Get ready to mushroom into a world of flavor at the Saratoga Farmers' Market! 🍄🌱 This week, we're thrilled to highlight the Mushroom Shop and their incredible selection of locally grown and harvested mushrooms. We spoke with owner's Jacob and Elysee to learn more.

Q: What are some of the health benefits associated with consuming mushrooms?

A: Mushrooms contain a multitude of medicinal compounds. The mushroom species Cordyceps militaris contains cordycepin, which increases your blood's ability to absorb and transport oxygen, improving exercise performance. Mukitake or Panellus serotinus possesses compounds that have shown in recent studies to improve liver function in people suffering from fatty liver disease. Reishi mushrooms improve immune health, warding off sickness and reducing inflammation. Other medicinal mushrooms include Turkey Tail, Chaga, Agarikon, Maitake, and Lions Mane.

Q: What inspired you to start selling mushrooms at the farmers' market?

A: We initially got our inspiration from a mushroom farm based in Tennessee called Mossy Creek Mushrooms. They have many videos on Youtube covering every aspect of operating a mushroom farm from building and maintaining equipment to harvesting and marketing mushrooms. Jacob has had an interest in growing mushrooms as a hobby for about eight years when he discovered a patch of oyster mushrooms growing in the wild. We got the opportunity to lease land in the beginning of 2021 and shortly after started selling at farmers’ markets.

Q: How do you recommend customers prepare and cook the mushrooms they purchase from you?

A: At our farmers markets we always provide printed recipes that utilize the mushrooms available during the current season. Like meat, mushrooms can be cooked in a variety of ways, such as sautéing, roasting, and grilling to create a flavorful dish. One of our recent favorites is a Spicy Crispy Lion's Mane Sandwich- a thick slab of Lion's Mane mushroom battered and fried on a toasted bun with spicy mayo and pickles. This is a delicious take on a chicken sandwich made entirely of whole, natural produce. 

*Find the Mushroom shop year round at our Saturday markets!*

#saratogafarmersmarket
Get ready for a mouth-watering adventure! 🍴🌍 Get ready for a mouth-watering adventure! 🍴🌍 Join us on Saturday, March 25th from 9:30 am to 1:30 pm at the Saratoga Farmers' Market's International Flavor Fest in the Wilton Mall food court! 🎉 Indulge in frgál cakes, julekaker, burek, curries, samosas, and more, representing cuisines from all around the world! 🌎 There will be live music, family-friendly activities, and food tastings that will take your taste buds on a journey around the globe! 🎶👨‍👩‍👧‍👦 Plus, our friends at the World Awareness Children's Museum will be hosting a paper fortune cookie making session for the kiddos! Don't forget to pick up your passport for a chance to win a prize by filling it with stamps from market vendors! Let's celebrate our traditions, history, and community through the language of flavorful food! 😍🍴

 #InternationalFlavorFest #SaratogaFarmersMarket #FoodieAdventure #CommunityConnection

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