By Julia Howard
Running a small business can be both liberating and challenging. While new and established businesses have different priorities, knowing and understanding customers’ needs is always at the center. Vendors at the Saratoga Farmers’ Market observe this first-hand.
“In my opinion, it’s the best place to incubate new products and ideas,” said Shane Avery in an interview on his businesses Junbucha and Earth to Mind. “You get instant feedback, and customers’ reviews are honest, accurate, and high-quality.”
Many business owners at the Saratoga Farmers’ Market share Avery’s sentiments. Customer interactions provide an excellent opportunity to create a positive experience and build relationships that are the foundation of a successful business.
Lindsay Fisk of Owl Wood Farm shared similar feedback in a past interview. “We like the idea of farmers’ markets because we get to meet the customers and get to know them, and they get to know us,” said Fisk. “We also decided on farmers’ markets as an outlet when we started because we felt we could have more flexibility with what we could bring and not feel the pressure from pursuing wholesale outlets.”
This year marks the Saratoga Farmers’ Market’s 45th anniversary, an achievement that can be attributed to the diverse business community with that they have had the opportunity to grow. They hope to inspire new and established businesses to explore vendor opportunities in their markets.
The online application for the summer season of outdoor markets on Wednesdays, 3-6 pm, and Saturdays, 9 am-1 pm, at High Rock Park is currently open. These markets will run from May through the end of October. The Clifton Park Farmers’ Market, their affiliate, is also accepting applications for Mondays, 2-5 pm, at the Shenendehowa United Methodist Church parking lot. The application for these three markets is open until January 31, 2023.
The Saratoga Farmers’ Market is known for hosting various businesses. Local farms, artisans, crafters, and specialty and ready-to-eat food makers are welcome to apply. Businesses must be within a 50-mile radius of Saratoga Springs, and all products must be made or grown locally.
For more information, visit saratogafarmersmarket.org/vendor. You will find detailed information on the farmers’market, seasonal application dates, and a link to the vendor application.
The Saratoga Farmers’ Market is open on Saturdays from 9:30 a.m.-1:30 p.m. in the Wilton Mall Food Court. Find us online at www.saratogafarmersmarket.org, where you can sign up for our weekly newsletter, and follow us on Facebook and Instagram @SaratogaFarmersMarket.