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National Farmers Market Week

‘Look, don’t touch’ keeps produce healthy and safe

August 3, 2020 By marketeditor

By Himanee Gupta-Carlson & Madeline McCarthy

Owl Wood Farm, photo by Pattie Garrett

The escarole sat crisply in my display bin at the Saratoga Farmers’ Market. It caught the eye of a customer.

I greeted him, and he asked, “Is this lettuce?” As he did so, his fingers wrapped impulsively around the leaves, cradling them.

“Please,” I said. “Can I ask you not to touch?”

The customer felt bad. I did, too. But as the COVID-19 pandemic continues we all are adapting to new practices of interacting with each other and the fresh foods at the market. Asking customers not to touch products until they have committed to buying them now is among the Saratoga market’s safety rules.

As we celebrate National Farmers Market Week this week, we also highlight how not touching fresh fruits and vegetables minimizes damage while also easing the risk of Coronavirus spread. In addition, the food remains safe and healthy with the farmers being the only ones touching the produce prior to purchase.

But how does one buy without touching?

Raspberries from Burger’s MarketGarden, photo by Pattie Garrett

Jason Heitman of Green Jeans Market Farm helps customers choose tomatoes by asking them what sizes they prefer and when they plan to eat them. He checks the bottoms of tomatoes to gauge their ripeness, noting that not fully ripened fruits will continue to ripen until consumed.

Brian Talmadge of Talmadge Farm encourages customers to choose beans that look wrinkle-free and shine. Cucumbers, he says, also have a shine.

Charles Holub of Scotch Ridge Farm brings handpicked berries to market that have attained enough sweetness to be eaten immediately or frozen for later use.

Greens from Squashville Farm, photo by Pattie Garrett

Such greens as lettuce, kale, and escarole are harvested one or two days before market so they can be washed and cooled for maximum crispness. They might wilt during a market from exposure to sun and wind but will rebound when rinsed in cold water. If stored in a produce bag in the refrigerator, they’ll remain fresh for up to a week.

I explained to my customer who mistook escarole for lettuce that it was a green from the chicory family and often used to make Beans and Greens. I also noted that it, like many other greens, was delicious sautéed with a bit of olive oil, black pepper, and garlic.

He bought the escarole and, like many others, thanked us for keeping the farmers market safe.


This week’s recipe:
Spinach Salad with Peaches and Beets

Filed Under: Featured Article, homepage feature, News Tagged With: Burger's MarketGarden, coronavirus, COVID-19, customers, green jeans market farm, National Farmers Market Week, Owl Wood Farm, picking out produce, produce, Scotch Ridge Berry Farm, Squashville Farm, Talmadge's Vegetables

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Schools out for the summer!! Stop by for some brea Schools out for the summer!! Stop by for some breakfast sandwiches and fun at our market tomorrow from 9-1pm. We’ll have live music by Matt Griffin and Rick Russo plus guests @headcountorg and @ccesaratoga Master Gardener!! Hope to see you there!!

Photos by: Pattie Garrett @mysaratogakitchentable 

#saratogasprings #saratogafarmersmarket #farmtotable #agriculture #shoplocal
Our Wednesday markets go from 3-6pm every week! St Our Wednesday markets go from 3-6pm every week! Stop by for some live music by LB Waller, activities with @northernriversfostercare, and @ccesaratoga. Hope to see you there! 💐

Photos by: Pattie Garrett @mysaratogakitchentable 

#saratogasprings #farmtotable #saratogafarmersmarket #summersolstice
🍓🍓🍓 The SFMA Strawberry Festival is tomor 🍓🍓🍓
The SFMA Strawberry Festival is tomorrow (9-1) at High Rock Park! Here’s a sneak peek at some of the goodies we have lined up for tomorrow. 😍🥰🍓 

Our farmers will be bringing the best of their strawberry harvest, and several of our vendors have fun strawberry-themed goodies!!

Take part in our strawberry corn hole and grab an SFMA Strawberry Festival sticker from our info booth! Be sure to grab some Father’s Day gifts, too, and enjoy live music with fresh, local breakfast and lunch options. 

We’re looking forward to seeing you all tomorrow! 🍓
Our Wednesday markets go from 3-6pm at High Rock P Our Wednesday markets go from 3-6pm at High Rock Park Pavilion every week. 🌾Swipe right to see some of our first tomatoes 🍅 of the season!! 

#shoplocal #saratogasprings #farmtotable #saratogafarmersmarket #healthyfood

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