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NightWork Bread

Building community with bread

August 17, 2021 By marketeditor

NightWork Bread, photo provided


By Himanee Gupta-Carlson

In February 2021, Leigh Rathner and his wife Cindy Rosenberg moved from Los Angeles to Saratoga Springs, where Rathner had lived earlier in life and raised his children. They had a dream: to feed people and build community. At the center was bread.

Seven months later, their dream has grown into NightWork Bread. NightWork is derived from Rathner’s previous work of logging difficult late-night hours in the film business. Now, those late hours mean care and passion. Rathner makes slow-rising, naturally fermented sourdough bread, often working late at night.

Rosenberg brings the bread to the Saratoga Farmers’ Market on Saturday mornings, where it sells fast. In seven months, Rathner has gone from making 25 loaves a week to 325.

Their feat is remarkable. Besides learning the basics of business and the many factors that influence the making of artisan bread, they have had to figure out how to build customer support as newcomers to a place where old loyalties run deep.

Leigh Rathner of NightWork Bread, photo provided

The secret is bread.

“I’ve always been a community builder,” Rosenberg says. “Bread is a community builder, too.”

The connection got clear in 2020.

Rathner and Rosenberg lived in Los Angeles in a 145-unit condominium, where they knew three other people. Everyone was working or commuting. The COVID-19 pandemic brought people home, including Rathner who saw making bread as a means of calming the mind after his work dried up. As the loaves piled up, Rosenberg began distributing them. They met more people and in the once-lifeless building, a sense of community formed.

People began stopping in open-air hallways and other spaces to chat. Chats became meetups with food and drink. Neighbors began offering Rathner money to cover his bread-making costs. Then came preorders, and ultimately a product Rathner felt comfortable selling to others.

“That’s how we lived through the pandemic,” Rathner says. “Bread was a part of it.”

He and Rosenberg yearned to move to a smaller town with a strong farm-to-table ethos. Saratoga seemed like a good fit.

Cindy Rosenberg and NightWork Bread at the Saratoga Farmers’ Market, photo by Pattie Garrett

Rosenberg, an acupuncturist, learned how to use Instagram from one of her clients in her last days in Los Angeles. En route to Saratoga, she posted reports via Facebook and began friending people and businesses locally, including me after a mutual friend put us in touch.

Rathner’s past ties to Saratoga also helped. His children had attended the Waldorf School, and even after he left, his friendships with some Waldorf parents had remained strong.

NightWork Bread is now available at three farmers’ markets, including Saratoga, and Rathner and Rosenberg hope eventually to open a store.

This week’s recipe: Panzanella

Filed Under: Featured Article, homepage feature, News Tagged With: baked goods, bread, new vendor, Night Work Bread, NightWork Bread, pastries, summer 2021

Panzanella

August 17, 2021 By marketeditor

iStock

Recipe shared by NightWork Bread, adapted from the recipe by Barefoot Contessa

Ingredients
*Ingredients currently available at the farmers’ market
● 1/2 loaf Night Work Country Sourdough*, cut into 1-inch cubes
● 3 tbsp olive oil*
● 3 large tomatoes*, diced
● 1 large cucumber*, diced
● Two large handfuls fresh basil leaves*, coarsely chopped
● 1 tsp sea salt

Dressing:
● 3 cloves garlic*, minced
● 1 tsp Dijon mustard
● 2 tbsp rice vinegar
● 1/3 cup olive oil*
● 1/2 tsp sea salt
● Freshly ground pepper

Instructions
Heat olive oil in large saucepan on medium. Add bread cubes and season with salt. Stir occasionally, 8-10 mins until toasted and browned.

Whisk together dressing ingredients. Add to chopped veggies, mix in bread cubes and top with basil. Season salad with salt and pepper. Best served at room temperature.

Pro tip: You can add all kinds of great veggies from the farmers’ market to this salad, depending on your taste. Try some red or yellow bell peppers, red onion, lightly roasted summer squash, roasted beets, or microgreens. Enjoy!

Filed Under: News, Seasonal Recipes Tagged With: basil, bread, cucumber, garlic, Night Work Bread, NightWork Bread, olive oil, Panzanella, recipe, salad, side dish, sourdough, tomatoes

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Produce from some of our amazing agriculture vendo Produce from some of our amazing agriculture vendors at today’s market!
Attention granola lovers!! Today is National Grano Attention granola lovers!! Today is National Granola Day. In honor of this, all sales with our friends from @toganola are 10% off this Saturday only! Their granola products are packaged in sustainable packaging and free of gluten, dairy & soy. 

Our winter market runs today from 9:3-1:30 in the Wilton Mall food court. Hope you can make it!

Photo of and provided by @toganola 

#saratogasprings #saratogafarmersmarket #farmersmarket #granola #toganola #thingstodoinupstateny #organic #shopsmall #shoplocal #nationalgranoladay
Our new 2023 Freshconnect $2 coupons arrived today Our new 2023 Freshconnect $2 coupons arrived today! For every $5 you spend using your SNAP/EBT card at our market, receive $2 in coupons. FreshConnect bucks can be used to buy: vegetables, meat, milk, eggs, honey, baked items, jams, plants that bear food, and prepared foods that are packed to eat at home. Plus, there’s no cap on issuance! Stop by our information stand to learn more. We’ll be open 9:30-1:30 tomorrow. ❄️🌾

#freshconnect #snap #ebt #nutrition #health #agriculture #shoplocal #shopssmall #farmtotable #saratogasprings #saratogafarmersmarket #farmersmarket #thingstodoinupstateny @wilton_mall_leasing
Interested in growing your business? Farmers’ ma Interested in growing your business? Farmers’ markets are a great way to start networking and finding your customer base. For 45 years, the Saratoga Farmers’ Market has provided a platform for local farmers, artisans, bakers and more build their businesses into what they are today. If you’d like to join our community, please submit your 2023 Summer Vendor application. The link can be found in our bio. Last day to apply is January 31st. DM us here or email me at sfma.manager@gmail.com with any questions!! 

#farmersmarket #startup #smallbusiness #shoplocal #entrepreneur #community #saratogasprings #thingstodoinupstateny #growyourbusiness
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