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pandemic

A ‘new normal’ for Saratoga Farmers’ Market?

March 8, 2021 By marketeditor

By Himanee Gupta-Carlson

The outdoor season for the Saratoga Farmers’ Market begins in eight weeks. What will that mean for vendors, market staff, and the market’s many loyal shoppers as Saratoga and its surrounding communities start to emerge from the COVID-19 pandemic?

The market was in a state of flux, even before the pandemic. It moved its indoor location in 2019 from the Saratoga Spa State Park, where it had been for six years, to the Wilton Mall. The market shut down for a week in March 2020 when the strictest restrictions were imposed but was able to reopen quickly by moving outdoors to the empty mall parking lot outside the shuttered Bon Ton. Summer construction work and continued safety concerns made a return to its traditional outdoor locale at High Rock Park impossible, so the market remained at the mall.

Lindsay Fisk of Owl Wood Farm, photo by Pattie Garrett

That decision proved successful in keeping the market strong, says Mark Bascom, co-owner of Owl Wood Farm and president of the market association’s board. “It wouldn’t have been possible without our dedicated customers who have kept on supporting us through our transitions.”

Now, with a new outdoor season approaching, the market is unsure where its summer home will be.

Bascom said a survey of vendors shows they are split between moving back to the park or remaining at the mall. The market board plans to survey customers, as well.

The mall’s outdoor parking lots are spacious, which creates space for many vendors to operate with appropriate distances between them. Creating that kind of space at and around High Rock Park would require some reconfiguring, says market manager Emily Meagher. Still, to many vendors and shoppers, High Rock is home.

Overall, farmers’ markets nationally have had an increase in business throughout the pandemic, according to retail analysts. This increase has been somewhat true for the Saratoga Farmers’ Market, as well.

“During the first few months of the pandemic, when farmers’ markets seemed to be one of the only trusted places to shop, business was really booming for our food vendors,” says Meagher. “That was due in large part to being outside.”

“When we moved back indoors, our market tapered down,” she added. “That’s to be expected. A lot of our customers just don’t feel comfortable shopping indoors right now.”

Madison Jackson organizes Local Line orders, photo by Pattie Garrett

The market has responded to that discomfort by establishing an online pre-ordering service. Online shoppers may view offerings from 9 p.m. Monday through 9 p.m. Thursday and place orders for a large variety of goods. Market staff gather the items from vendors and package them for customers to pick up at a site just outside the market.

Some vendors also have chosen to cease attending because of safety concerns. However, newer vendors have joined and are energizing the market as “customers catch on to their presence and the high-quality products they offer,” Meagher says.

Nettle Meadow & Ballston Lake Apiaries, photo by Pattie Garrett

Other vendors are learning to adjust to changing conditions. Beth Trattel of Something’s Brewing used to draw much of her business from sales of hot and cold beverages sold on the spot. Those sales have fallen as customers have begun visiting the market more to shop and less to hang out. However, Trattel has seen more robust sales of her fresh-roasted coffee beans that customers take home to make. This shift also has been real for some prepared food vendors. Giovanni Fresco, for instance, offers take-home meals as well as fresh pasta.

Bascom said warmer weather might allow the market to move outdoors earlier than usual, which would help ease safety concerns. “Farmers markets always are changing,” he says. “That keeps things interesting for the customer. But overall, we are glad that they are viewed as an integral part of the food system.”

Filed Under: Featured Article, homepage feature, News Tagged With: coronavirus, COVID-19, curbside pickup, High Rock Park, online preordering, pandemic, summer 2021, Wilton Mall

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This Saturday will be a great one: Owl Wood Farm's This Saturday will be a great one: Owl Wood Farm's fresh veggies are back! Plus find discounts on @nettlemeadowfarm cheeses, new flavors of infused maple syrup at @slatevalleyfarms, and more. Stop by the market 9:30am-1:30pm - we'll be outdoors again in the Bon-Ton/Bow Tie parking lot!

📸: @mysaratogakitchentable
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#farmersmarket #saratogafarmersmarket #saratogasprings #eatfresh #shoplocal #518
We are honored to be nominated as one of the Best We are honored to be nominated as one of the Best Farmers’ Markets in the Saratoga Region for Saratoga Today’s Best of 2021! Thank you to everyone who continues to shop local and show their support!

You can vote for us once a day daily until 4/22 under the “Fun & Leisure” category using the link below:
 https://www.saratogatodaynewspaper.com/best-of-2021#//
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#saratogatoday #saratoga #saratogafarmersmarket #farmersmarket #bestfarmersmarket #shoplocal #shopsaratoga #upstateny #saratogany #supportlocal
Welcome back to another MCM (Market Crush Monday)! Welcome back to another MCM (Market Crush Monday)! This week we talked to R&G Cheesemakers🧀

1. What kinds of cheese do you make?
We offer a full line of artisan cheeses, both cow and goat’s milk, as well as yogurt. Some of our cheeses include mozzarella, ricotta, cheddar, manchego, feta, a variety of spreadable flavored goat cheeses and more! Then we have goat milk greek yogurt and jersey greek yogurt in strawberry and plain.

2. What is your best seller?
Our burrata is really popular and the soft goat cheeses are also a customer favorite which come in flavors like apple cinnamon, garlic and herb, maple chipotle, orange ginger, honey and more!

3. Do you have any favorite products from around the market?
Yes, so many! I’m a big fan of @junbucha365 , the vodka sauce from @giovanni_fresco , @longlesson meat and anything from @saratogachocolateco just to name a few. 

Be sure to stop by R&G Cheesemakers Saturday from 9:30-1:30 at Wilton Mall, we will be outside in the parking lot weather permitting! 
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#saratogafarmersmarket #farmersmarketfresh #farmersmarket #saratoga #wilton #randgcheese #cheese #randgcheesemakers #eatlocal #artisancheese #upstateny
We are moving outside this week! We couldn't bear We are moving outside this week! We couldn't bear to be indoors while it's so nice out, so find our vendors in the Bon-Ton/Bow Tie parking lot this Saturday, 9:30am - 1:30pm. All our current COVID guidelines still stand, so grab your mask and meet us outdoors at the market!

📸 by @mysaratogakitchentable
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#farmersmarket #saratogafarmersmarket #saratogasprings #spring #nofarmsnofood #518

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