Power of Produce

Learning about the importance and tastiness of local farming

June 22, 2021 By marketeditor

By Emily Meagher

Friends of the Market Host POP Club, photo courtesy of Pattie Garrett

School’s out for summer! That means a few months of family fun, relaxing, and, well… boredom. The Saratoga Farmers’ Market’s Power of Produce (POP) Club is here to keep local kids active and learning all summer long with educational activities, interactions with their local farmers, and challenges to try fresh market produce to get even the pickiest eaters to try new fruits and veggies.

This year’s POP Club, now in its 6th season, will run June 30 through September 1, every Wednesday at the High Rock Park market. Children may show up any time between 3-6 pm to participate in a fun, educational activity. Every week’s activity will be hosted by a community guest, including the Saratoga Springs Public Library, Cornell Cooperative Extension Food & Nutrition, Caffe Lena Music School, The Children’s Museum of Saratoga, Northern Rivers, and C.R.E.A.T.E. Community Studios. Children may participate in cooking demonstrations, scavenger hunts, crafts, gardening, and farmer meet and greet that provide nutrition and education.

Children who participate are given a $2 POP coin to spend on fresh fruit and vegetables at the market, and they will earn a stamp in their POP Passport – four stamps earn them a prize.

Buying produce with a POP coin gives kids the opportunity to meet farmers, learn money skills, and make smart food choices. “It’s great to see kids as young as kindergarteners come up to our stand, excited to shop for themselves. Especially when that week’s POP tasting has been a fruit or vegetable they hadn’t tried before but realize they like, and then spend their token to get more,” says Mark Bascom, owner of Owl Wood Farm and the market association’s president.

POP Club is open to all local children but is especially geared toward those aged 5-12. It is a free program, made possible through the generous support of the Christopher Dailey Foundation and the Adirondack Trust Company.

On Wednesday, July 7, 3-6 pm, don’t miss POP Club at the Saratoga Farmers’ Market’s ‘End of School Celebration’. This free family event will offer activities for children of all ages and a concert by Jack and Steve Zucchini (formerly of The Zucchini Brothers)!

This week’s recipe: Popsicles for All

Find more information and get updates on this season’s POP Club on our Facebook event page!

A fresher way to get through the week

June 15, 2021 By marketeditor

By Emily Meagher

Market at High Rock Park, photo by Pattie Garrett

Weekend farmers’ markets are a great way to unwind from the week, spend time with family and friends, and stock your fridge for the week ahead. But there’s no need to wait until the weekend to do this – the Saratoga Farmers’ Market’s midweek market, rain or shine, on Wednesdays, 3-6 pm, offers a way to get the freshest foods – usually picked off the land the day before or even that morning.

This year’s return of the midweek market to downtown Saratoga in High Rock Park offers a more intimate, slower-paced alternative to the Saturday markets. Product offerings include fresh produce, plants and flowers, eggs, baked goods, prepared foods, tool sharpening services, and more.

Scotch Ridge Berry Farm, photo by Pattie Garrett

Vendors appreciate the market’s different characteristics. “Midweek markets are a great opportunity for farmers since it provides a platform to sell your freshest products that otherwise might not make it to the weekend,” says Charles Holub, owner of Scotch Ridge Berry & Tree Farm. He notes that since his farm doesn’t use pesticides or herbicides, they must pick berries every other day to avoid critters. “And naturally grown fruit doesn’t keep long after picking – just a day or two – so these midweek markets let us sell more of our product,” Holub adds.

For customers, the smaller size of the Wednesday market is a draw, especially this year. “Many customers prefer the smaller crowds – plus it makes it easier to have more meaningful personal interactions with customers,” says Becky Dennison of Shushan Valley Hydro Farms. “Since there’s less traffic, products don’t sell out as quickly, and there’s not such a rush for customers to get to the market. The atmosphere is very laid back,” adds Charles Holub.

A family-friendly affair, this season’s Wednesday markets will offer the Power of Produce Club with themed activities for children of all ages (running June 30th through September 1). Market-goers can also expect weekly live music and community guests (including the Cornell Cooperative Extension’s Master Gardeners offering gardening tips and soil testing every third Wednesday of the month). Also, on Wednesday, July 21 and Wednesday, August 11, representatives from the Office for the Aging will hand out free Farmers’ Market Nutrition Program coupons to be spent on fruits and vegetables at the farmers’ market.

Visit the Wednesday market every week, 3-6pm at High Rock Park!

This week’s recipe: Pasta with Spring Vegetables