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SARATOGA FARMERS’ MARKET OPENS 2021 SUMMER SEASON IN TWO LOCATIONS

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Saratoga Springs, April 1, 2021 – The Saratoga Farmers’ Market, the area’s longest running farmers’ market, will open their 43rd outdoor market season on Saturday, May 1 at its current location at the Wilton Mall, in the former Bon-Ton and Bow Tie Cinemas parking lots. Their Wednesday market will open on May 5 at downtown Saratoga’s High Rock Park.

This year’s weekly Saturday markets, 9 a.m. to 1 p.m., will feature over 70 local vendors selling fresh produce, dairy products, eggs, meats, flowers, baked goods, prepared foods, and more. At Wednesday’s markets, weekly from 3 p.m. to 6 p.m., 20 vendors will be providing a similar range of items.

The decision to start the summer season in two locations was made to keep market vendors and customers safe while the COVID-19 pandemic still requires social distancing. The smaller Wednesday market fits comfortably at High Rock Park, but for the larger Saturday market a more expansive footprint is still needed. A survey conducted among customers, which gathered over 700 responses, indicated an even split in their location preferences.

The markets will continue to follow current COVID-19 safety guidelines for farmers’ markets by hosting socially distanced markets, offering hand washing and sanitizing opportunities, and following mask requirements for vendors and customers. The Saturday market will continue to offer its online preordering and curbside pickup service. Market staff will continue to assess market safety and updated operational guidelines for farmers’ markets and does not rule out moving back downtown when it is deemed safe to do so.

A ‘new normal’ for Saratoga Farmers’ Market?

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By Himanee Gupta-Carlson

The outdoor season for the Saratoga Farmers’ Market begins in eight weeks. What will that mean for vendors, market staff, and the market’s many loyal shoppers as Saratoga and its surrounding communities start to emerge from the COVID-19 pandemic?

The market was in a state of flux, even before the pandemic. It moved its indoor location in 2019 from the Saratoga Spa State Park, where it had been for six years, to the Wilton Mall. The market shut down for a week in March 2020 when the strictest restrictions were imposed but was able to reopen quickly by moving outdoors to the empty mall parking lot outside the shuttered Bon Ton. Summer construction work and continued safety concerns made a return to its traditional outdoor locale at High Rock Park impossible, so the market remained at the mall.

Lindsay Fisk of Owl Wood Farm, photo by Pattie Garrett

That decision proved successful in keeping the market strong, says Mark Bascom, co-owner of Owl Wood Farm and president of the market association’s board. “It wouldn’t have been possible without our dedicated customers who have kept on supporting us through our transitions.”

Now, with a new outdoor season approaching, the market is unsure where its summer home will be.

Bascom said a survey of vendors shows they are split between moving back to the park or remaining at the mall. The market board plans to survey customers, as well.

The mall’s outdoor parking lots are spacious, which creates space for many vendors to operate with appropriate distances between them. Creating that kind of space at and around High Rock Park would require some reconfiguring, says market manager Emily Meagher. Still, to many vendors and shoppers, High Rock is home.

Overall, farmers’ markets nationally have had an increase in business throughout the pandemic, according to retail analysts. This increase has been somewhat true for the Saratoga Farmers’ Market, as well.

“During the first few months of the pandemic, when farmers’ markets seemed to be one of the only trusted places to shop, business was really booming for our food vendors,” says Meagher. “That was due in large part to being outside.”

“When we moved back indoors, our market tapered down,” she added. “That’s to be expected. A lot of our customers just don’t feel comfortable shopping indoors right now.”

Madison Jackson organizes Local Line orders, photo by Pattie Garrett

The market has responded to that discomfort by establishing an online pre-ordering service. Online shoppers may view offerings from 9 p.m. Monday through 9 p.m. Thursday and place orders for a large variety of goods. Market staff gather the items from vendors and package them for customers to pick up at a site just outside the market.

Some vendors also have chosen to cease attending because of safety concerns. However, newer vendors have joined and are energizing the market as “customers catch on to their presence and the high-quality products they offer,” Meagher says.

Nettle Meadow & Ballston Lake Apiaries, photo by Pattie Garrett

Other vendors are learning to adjust to changing conditions. Beth Trattel of Something’s Brewing used to draw much of her business from sales of hot and cold beverages sold on the spot. Those sales have fallen as customers have begun visiting the market more to shop and less to hang out. However, Trattel has seen more robust sales of her fresh-roasted coffee beans that customers take home to make. This shift also has been real for some prepared food vendors. Giovanni Fresco, for instance, offers take-home meals as well as fresh pasta.

Bascom said warmer weather might allow the market to move outdoors earlier than usual, which would help ease safety concerns. “Farmers markets always are changing,” he says. “That keeps things interesting for the customer. But overall, we are glad that they are viewed as an integral part of the food system.”

Saratoga Farmers’ Market to remain at Wilton Mall for winter season

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By Madison Jackson

Gomez Veggie Ville, photo by Eric Jenks

On Saturday, November 7th, the Saratoga Farmers’ Market will move back inside the Wilton Mall for the winter season. The farmers’ market will be located in the mall’s food court which is accessible by the Bow Tie Cinemas entrance and within the mall interior. Markets will run every Saturday from 9:30 am to 1:30 pm from November through April.

As days get a little shorter and a lot colder, the farmers’ market is grateful to take up our winter home in the Wilton Mall, moving indoors from our summer season in the mall’s parking lot. This indoor location will provide some much-needed warmth for vendors and shoppers alike and the convenience of one-stop shopping for a variety of products.

In order to accommodate proper COVID-19 social distancing and safety guidelines, vendors will be spaced accordingly, hand washing and sanitizing stations will be easily accessible, and crowds will be closely monitored by market representatives and mall management staff to make sure shoppers feel safe and have a pleasant experience. The Wilton Mall has also installed a hospital-grade air filtration system in its high-quality HVAC system. The farmers’ market ensures that only the vendors handle their products until they are purchased. And, masks are required to be worn by all.

Photo by Pattie Garrett

While COVID-19 may have changed some of the ways we operate, we hope to offer a sense of familiarity and comfort to our community through the farmers market. The pandemic has posed some new challenges for us all but with the support of the community, we have remained a safe and reliable source for local foods and products. During these uncertain times, it is especially important to support our local farmers and businesses who are determined to bring their products to customers in the safest and healthiest way possible.

In addition to many familiar faces, we will also be introducing a number of new vendors including Fossil Stone Vineyards (wine), Bear’s Cup (bagels and other baked goods), Hebron Valley Veal (fresh meats), and Sweetbrier Farms (herbal wellness and body care goods). With 50+ vendors bringing a variety of fresh produce, ready-to-eat foods, and artisanal products each week we strive to remain accessible and affordable to our local residents throughout the winter.

Find our winter vendor directory here and our winter market map here!

Mrs. London’s, photo by Pattie Garrett

Saratoga Farmers’ Market summer season starts Saturday

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By Himanee Gupta-Carlson

Pleasant Valley Farm, photo by Pattie Garrett

The Saratoga Farmers’ Market is kicking off its summer season this weekend with many changes, as the region continues to adapt to the Coronavirus pandemic.

The market hours will shift to 9 a.m. to 1 p.m. Saturdays and 3 to 6 p.m. Wednesdays. The market also will not be returning to High Rock Park this summer. It will continue to operate outdoors at the Wilton Mall.

High Rock Park is not available this year because of ongoing construction and potential road closures. In addition, social distancing protocols would not be able to be maintained in and around the market pavilions.

“The mall’s management has been extremely supportive of us,” says Saratoga Farmers’ Market Board president Beth Trattel. “Their flexibility has helped us keep the market going.”

Nettle Meadow & Ballston Lake Apiaries, photo by Pattie Garrett

The market had been operating in the mall’s food court area before the pandemic. It closed for one week in mid-March, and then reopened outdoors in the parking area between the former Bon Ton and B.J.’s Wholesale Club six weeks ahead of schedule.

The market has been following strict social distancing requirements. Vendors are spaced several feet apart and keep gloves, disinfectant wipes, and hand sanitizer on their tables. Face coverings must be worn. Customers are asked to remain six feet apart from vendors and each other, not handle produce, and to leave their dogs at home. No music or other entertainment will be offered at this time. Only food and hand sanitizer produced by local distilleries has been available for purchase.

Saratoga Farmers’ Market, photo by Pattie Garrett

These restrictions are expected to remain in place through the summer, says market administrator Emily Meagher. Meagher anticipates 65 vendors will participate in the Saturday market at the season’s peak, and 20 on Wednesdays. The market also has established a drive-up curbside service for pickups of preordered items.

Meagher adds that while the pandemic conditions have made the market less sociable than it usually is, vendors are receiving a lot of customer love.

“Our aim is to continue to provide our community with fresh and safe local food,” Meagher says. “We are less festive, but with farmers markets deemed an essential service in New York, we are celebrated now more than ever.”

 

List of vendors for summer 2020

 

2020 SFMA Summer Layout

 

Farmers’ market still essential to community

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By Himanee Gupta-Carlson

Customers respecting social distance while shopping at Elihu Farm’s stand, photo by Pattie Garrett

Community life in and around Saratoga has shut down in the effort to slow the Coronavirus spread. One space that remains open is the Saratoga Farmers’ Market on Saturday mornings at the Wilton Mall.

The market, deemed an essential service, set up outdoors last Saturday in the parking lot outside the shuttered mall. Market staff created “stalls” out of parking spaces and placed vendors in spots that were spaced to maintain a safe distance.

Vendors set up tables and in some cases tents. They donned rubber gloves and had disinfectant wipes and sanitizer on hand.

What makes farms and farmers’ markets essential?

Most crucially perhaps is the fact that they offer food that is locally grown. You can find fresh vegetables, eggs, and chicken at the Saratoga Farmers’ Market, along with such storable vegetables like carrots and potatoes; beef, pork, lamb, and goat; and even shelf-stable sauces, pickles, and dried beans.

Hannah Odasz of Pleasant Valley Farm, photo by Pattie Garrett

“We need to be able to get our food to the community,” said Jason Heitman, of Green Jeans Market Farm, a vegetable grower.

“Farms are the heart of community,” added Julie Noble, of Ramble Creek Farm, which offers mushrooms and meats. “It’s important to keep food local, especially at this time.”

Farmers’ markets rarely operate outdoors before May. Last Saturday was sunny but windy, with temperatures that were below freezing.

As a vendor myself, I shivered through three layers of jackets, wool socks, and gloves. I filled my table with eggs and set out coolers of meat. I was unsure what to expect, but as market regulars and new customers arrived, it quickly became apparent that many hungered not only for food but a sense of community, too.

The Food Florist, photo by Pattie Garrett

Amid sales, vendors and customers exchanged news. There were no handshakes or hugs, but plenty of laughs and well wishes.

“We’ll be continuing the market every week,” said Beth Trattel, market board president and owner of Something’s Brewing. “We’re working with the mall to ensure that the space that we’re in remains safe.”

Kelley Hillis of Puckers Gourmet Pickles could not offer samples of her pickles but did display their award-winning ribbons on her coat.

“Farmers markets are vital,” she said. “The money spent here supports a local producer. It helps keep my family, and other farm families fed.”

 

This week’s recipe: Roast Chicken

Creating a menu at the market

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By Himanee Gupta-Carlson

Longlesson Farm, photo by Pattie Garrett

Those who frequent the Saratoga Farmers’ Market know it’s a special space. For four hours, shoppers, farmers, other vendors, and volunteers come together to talk food, shop and sell, and bop to the music of the week. The energy is electric, and the food is beautiful. We go home a bit tired but with our taste buds alive, eager to cook and eat.

And sometimes you arrive and discover your favorite vendor has sold out of eggs. Beef stew meat or pork chops are unavailable on that particular day. Vendors have onions but not scallions. Fresh greens, particularly in the winter months, are scarce.

Pleasant Valley Farm, photo by Pattie Garrett

In some ways, this unpredictability makes the market what it is. When farmers and other vendors bring to market foods that they themselves grow, raise or make, availability will vary from week-to-week, and certainly by season. The market cannot offer everything, but it can assure customers that our food has not traveled 1,500 miles to reach its destination – which is an average computed by the U.S. Department of Agriculture for produce offered at grocery stores. Our foods are locally grown, raised, or made, and it is fresh.

How does one learn to navigate the unpredictability to take advantage of foods that are local and fresh?

Herb and spice blends from Muddy Trail Jerky Co, photo by Pattie Garrett

One answer is to throw away the shopping list. Come to the Saratoga Farmers’ Market instead with a blank sheet. Browse what’s available, talk with farmers – the ultimate foodies—and make your meal plans for the week. Set a goal perhaps of trying a new item every week, knowing that full meals can be built with what we offer.

Sound ambitious? We’ll help. Starting tomorrow, we will be in a more open space in the Wilton Mall, moving from the walkway between the Department of Motor Vehicles and Bath & Body Works to the food court. Find us and look then for a white board near the market information table. On it, will be a recipe based on ingredients one of our vendors or volunteers found a few minutes before the market’s opening. Take a look, snap a photo with your cell phone, and shop. Give the recipe a try and share your results.

This week’s recipe: Sweet Potato Fries with Yogurt Honey Dip