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Winter market offers new opportunity for mall, farmers, and Saratoga

October 7, 2019 By marketeditor

By Himanee Gupta-Carlson

Photo courtesy of Pattie Garrett

Shorter days, grayer skies, and sweater weather all mark shifts in the seasonal cycle of the Saratoga Farmers’ Market. The market will continue to operate outdoors from 3-6 p.m. Wednesdays and 9 a.m.-1 p.m. Saturdays at High Rock Park through October.

On Saturday, Nov. 2, the market makes its annual move indoors.

This year, however, the move will be to a newer, larger, and more accessible location at the Wilton Mall, where the market will operate from 9:30 a.m.-1:30 p.m. Saturdays, in the area around the Department of Motor Vehicles and former Bon Ton store.

The move creates a community partnership between the nearly 60 vendors who make up the winter market and the retail businesses at the mall.

“We are excited about this change,” says Saratoga Farmers’ Market Association board president Beth Trattel. “It gives us an opportunity to give all of our vendors more selling space, while also offering expanded parking and a bus-accessible site to our customers.”

Photo courtesy of Pattie Garrett

Vendors will offer fresh produce, meats, eggs, cheeses and other dairy items, fresh-cut flowers, spirits, prepared foods, and a variety of handmade arts and artisanal craft items.

The Saratoga Farmers’ Market’s move comes as changes in consumer shopping patterns are causing malls to reinvent themselves. The Wilton Mall has lost two major anchors in the past year – Sears and Bon Ton – and much of its space is unfilled. Bringing farmers, artisans, and other local businesses into some of that vacant space creates a vibrant shopping atmosphere that could help the mall rekindle its potential to be a public gathering space.

At the same time, by opening up its space, the mall is helping the farmers’
market address three of its greatest challenges: ample parking, access via public transportation, and vendor visibility to the public.

“We are excited about this move,” says market director Emily Meagher. “We will have ample parking. We will be located directly by a CDTA bus stop, and being in a space that is shared with many other businesses creates a ‘one-stop-shop’ for customers’ weekly groceries and other errands.”

Filed Under: Featured Article, homepage feature, News Tagged With: move, Winter Market

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Produce from some of our amazing agriculture vendo Produce from some of our amazing agriculture vendors at today’s market!
Attention granola lovers!! Today is National Grano Attention granola lovers!! Today is National Granola Day. In honor of this, all sales with our friends from @toganola are 10% off this Saturday only! Their granola products are packaged in sustainable packaging and free of gluten, dairy & soy. 

Our winter market runs today from 9:3-1:30 in the Wilton Mall food court. Hope you can make it!

Photo of and provided by @toganola 

#saratogasprings #saratogafarmersmarket #farmersmarket #granola #toganola #thingstodoinupstateny #organic #shopsmall #shoplocal #nationalgranoladay
Our new 2023 Freshconnect $2 coupons arrived today Our new 2023 Freshconnect $2 coupons arrived today! For every $5 you spend using your SNAP/EBT card at our market, receive $2 in coupons. FreshConnect bucks can be used to buy: vegetables, meat, milk, eggs, honey, baked items, jams, plants that bear food, and prepared foods that are packed to eat at home. Plus, there’s no cap on issuance! Stop by our information stand to learn more. We’ll be open 9:30-1:30 tomorrow. ❄️🌾

#freshconnect #snap #ebt #nutrition #health #agriculture #shoplocal #shopssmall #farmtotable #saratogasprings #saratogafarmersmarket #farmersmarket #thingstodoinupstateny @wilton_mall_leasing
Interested in growing your business? Farmers’ ma Interested in growing your business? Farmers’ markets are a great way to start networking and finding your customer base. For 45 years, the Saratoga Farmers’ Market has provided a platform for local farmers, artisans, bakers and more build their businesses into what they are today. If you’d like to join our community, please submit your 2023 Summer Vendor application. The link can be found in our bio. Last day to apply is January 31st. DM us here or email me at sfma.manager@gmail.com with any questions!! 

#farmersmarket #startup #smallbusiness #shoplocal #entrepreneur #community #saratogasprings #thingstodoinupstateny #growyourbusiness
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